Head of Marketing

Charity People is delighted to be partnering with Providence Row to recruit for the organisation's next Head of Marketing. Since being founded in 1860, Providence Row has worked alongside people experiencing homelessness in East London. The organisation tackles the root causes of homelessness to help people build safer, healthier, more stable lives. Providence Row is there for as long as people need them; they never turn anyone away, and they work together to support everyone with dignity, compassion, and respect for their journey to a life away from the streets, for good.
The organisation currently supports around 1,200 people every year, meeting complex needs via a tailored approach and immediate support through crisis services, including access to food, showers, phones, and a safe, welcoming space.

Head of Marketing
Contract: Full time, permanent
Salary: £45,000 - £48,000 per annum
Location: Hybrid role between home and London office, with three days per week at the organisation's office in East London
Closing date for applications: 9am on Friday 8th May
Interviews: First stage interviews will be held remotely from 14th to 18th May with second round held in person on the 21st and 22nd May

The Head of Marketing will join a small team in London to support the delivery of marketing activity at Providence Row. The role is key within the organisation, and you will contribute to the overall leadership of Providence Row as a member of the wider management team. This is a wonderful opportunity to play a key role within an organisation that delivers practical, life-changing support.

Core responsibilities within your role will be:

• To support with the development of the annual marketing strategy
• Build marketing programmes to support specific marketing objectives across different channels and segments in support of the overall marketing plan
• Lead on the execution of marketing programmes from start to finish, driving collaboration with stakeholders
• Overall responsibility for brand management and corporate identity
• Managing Providence Row's digital profile, including maintenance and development of the website, and responsibility for social media
• Oversee the production of organisational marketing materials including project managing production of materials and providing oversight to colleagues
• Improve upon current social media activity across social media platforms including X, Facebook, YouTube, Instagram, as well as blogs
• Develop business cases for marketing programmes at the proposal stage and make recommendations on marketing tactics
• Evaluate the impact of marketing programmes in achieving objectives
• Contribute to the annual planning and budget setting process

We'd love to hear from individuals with the following core skills and experience:

• Experience in leading strategic marketing campaigns
• Ability to think strategically and create plans to support charity objectives
• Experience of delivering social media campaigns with measurable results
• Robust experience in managing diverse marketing projects
• Experience in producing impactful publicity materials, and possessing strong project management skills
• Competence as a creative writer with an eye for great brochure copy and design, publicity, emails and landing pages
• The ability to report on and analyse marketing statistics to identify trends
• Experienced in the use of Google Business Tools including Analytics, Keyword Builder, Data Studio, WordPress, HubSpot, Salesforce, SEMrush, Adobe Suite and Vimeo
• Previous exposure to direct response and digital marketing
• The ability to develop good working relationships with cross departmental team members
• Is proactive and takes the initiative to gain the information needed for the role, with a flexible and "can-do" attitude
• Independently able to identify challenges and use initiative to implement effective solutions

If you're interested in hearing more about this opportunity, please send your CV to Alice at Charity People in the first instance.

Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.