Senior Direct Marketing Executive - Loyalty

Age International, part of the Age UK Group, is a charity that champions the rights and meets the needs of older people in low and middle-income countries. We work with partners to provide life-saving emergency support, improve healthcare access, and campaign for systemic change for older people everywhere.

With ambitious plans, this is an exciting time to join Age International as the Senior Direct Marketing Executive. In this role, you will implement and manage projects across the Age International Individual Giving programme to develop and retain supporters with the aim of maximising the value of our relationships with individual supporters.

Primarily, the role will focus on our supporter retention programme but also offers excellent development opportunities across a range of exciting projects, including our legacy and in memory activities. This role will also play a key part in delivering emergency appeals - when the work that you do will have a direct impact on saving older people's lives during a crisis. With an eye for detail and excellent project management skills, you'll be a team player, who isn't afraid to get stuck in to deliver on our collective objectives.

We are a small, dedicated team, proud of our creative approach to amplifying the work we and our partners do to support older people around the world.

We offer hybrid working, with a minimum of one day a week in our London office and the last Thursday of the month in the London office. Please note that our core working days are Tuesdays to Thursdays

Age UK Internal Grade: 6L

Must haves:

The below competencies will be assessed at the indicated stage of the recruitment process:
Application = A, Interview = I, Test = T, Presentation = P

Experience
Proven successful experience in a direct marketing role. (A, I)
Delivered and managed effective direct marketing campaigns. (A, I)
Worked across a variety of offline and online direct marketing channels. (A, I)
Experience working with a supporter or customer database, for example MS Dynamics or Salesforce. (A, I)
Experience of managing internal and external stakeholders through various processes, including copy and artwork sign off. (A, I)
Skills and Knowledge
Strong written communication skills, with the ability to write compelling direct marketing copy. (A, T)
Good project management, numerical and analytical skills. (I, T)
Proficiency in the use of MS Office applications, particularly Excel and Word. (I, T)
Some understanding of digital marketing platforms (Email platforms, web page building etc). (A, I)
Good attention to detail. (A, T)
Personal attributes
Share the charity's values. (A, I)
Willingness to contribute to the wider team project to improve processes and procedures. (A, I)

Great to Haves
Experience
Worked in a direct marketing role within a charity. (A, I)
Experience of managing mailing campaigns. (A, I)
Experience of managing email campaigns. (A,I)
Experience of working to budget and of monitoring income and expenditure. (A, I)
Some experience of working with Google Analytics. (A, I)
Skills and Knowledge
Used collaborative platforms such as MS Teams, Miro and Trello. (A, I)
Able to analyse data and write reports. (A, I)
Personal attributes
An interest in international aid and development. (A, I)

What we offer in return

• Competitive salary, 26 days annual leave + bank holidays + annual leave purchase scheme
• Excellent pension scheme, life assurance, health cashback plan and EAP
• Car Benefit Scheme, Cycle to Work Scheme and Season Ticket Loan
• Techscheme - buy any tech from Apple or Currys, up to £1000, and spread the cost over 12 months, interest free
• Blue Light Card Scheme
• You Did It Awards - recognition awards from £100-250.

Additional Information

Supporting statements and anonymisation
Candidates are expected to provide a supporting statement that explains how they meet the competencies annotated with an A in the job description, to assess suitability for the position. Age UK acknowledges and accepts that AI may be used to support the application; we do expect candidates to personalise experience, knowledge and skills and failure to do so, may result in your application being rejected.

CVs will be anonymised by our recruitment system when you apply for a role. Our system is unable to anonymise supporting statements. Please could you remove any personal information including your name before you upload to support our inclusive recruitment process. All equalities monitoring information is also anonymised and not shared with the hiring panel. Your name and address will only be known to us if invited for interview.

Equal opportunities & Disability Confident Scheme
Age UK is an Equal Opportunities employer and positively encourages applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. Age UK is a Disability Confident Scheme employer. Due to high numbers of applications received, Age UK reserves the right to limit the overall number of interviews offered, and therefore, it may not always be practicable or appropriate to interview all disabled people that meet the minimum criteria for the job.

Reasonable adjustments
Disabled job seekers can access reasonable adjustments at any stage of the recruitment process. All requests for reasonable adjustments are considered on a case-by-case basis, in collaboration with the disabled job seeker to best meet their needs, by contacting the recruitment team. Disability disclosures will be kept confidential and only shared on a need-to-know basis to support the implementation of adjustments. Disclosures will not be used to inform hiring decisions.

Age UK is able to provide Skilled Worker sponsorship for eligible roles only. If this applies to you, please contact the recruitment team to discuss. If the role is not eligible for Skilled Worker sponsorship you will need to have a pre-existing Right to Work in the UK.

Age UK is committed to safeguarding adults at risk, and children, from abuse and neglect. We expect everyone who works with us to share this commitment.

Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert at any time.

Age UK politely requests no contact from recruitment agencies or media sales. We do not accept speculative CVs from recruitment agencies nor accept the fees associated with them.