Marketing & Content Manager

Age Co is looking for a compelling storyteller to join their Marketing team based in London. If you're passionate about all things content and improving the lives of older people, we want to hear from you!

Age Co is 100% owned by Age UK. We sell products and services designed to help people make the most of later life, and we give our profits to the charity enabling them to support those older people most at need. We currently offer Car Insurance, Home Insurance, Travel Insurance, Personal Alarms, Incontinence products, Stairlifts, Homelifts and Bathing Solutions.

In this role, you will own the content marketing strategy across all Age Co product lines, acting as the content lead across the organisation through wider stakeholders including Age UK and our Age Co product partners. strategy across all Age Co product lines. You will translate the Age Co brand story into compelling and engaging content led campaigns and propositions for our brand and insurance campaigns. Delivering this content through engaging mediums ensuring the highest possible reach across our audience.

This role is a blend of both home and office working with your time split between the two locations. The linked office for this role is at EC3N 2LB.

Age Co Internal Job Grade - 5L

Must haves:

The below competencies will be assessed at the indicated stage of the recruitment process: Application = A, Interview = I, Test = T, Presentation = P

Experience

• Extensive demonstrable experience of delivering brand and product content strategies. (A)
• Experience in leading multiple projects that drive growth across a range of products. (A)
• Demonstrated experience of content thought leadership development. (I)
• Track record of content creation across multiple channels. (I)

Skills and knowledge

• Experience in SEO management and data analysis tools. (A)
• Strong analytical skills with the ability to use data and agreed metrics to measure impact and drive optimisation. (A)
• Excellent written and oral communication skills. (P)
• Evidenced copywriting capabilities. (I)

Personal attributes

• Great team player. (I)
• Is driven by challenges and wants to succeed. (I)
• Willingness to go the extra mile. (I)

Great to haves:
Application = A, Interview = I, Test = T, Presentation = P

Experience
Experience in financial services or compliance regulated products and/or charity sector. (A)
Experience of audience segmentation and tailored messaging. (P)
Experience of complex products. (I)
Experience of delivering online PR and campaign amplification that delivers results. (A)
Experience of operating in project team. (I)
Experience managing external agencies. (I)

What we offer in return

• Competitive salary, 26 days annual leave + bank holidays + annual leave purchase scheme
• Excellent pension scheme, life assurance, health cashback plan and EAP
• Car Benefit Scheme, Cycle to Work Scheme and Season Ticket Loan
• Techscheme - buy any tech from Apple or Currys, up to £1000, and spread the cost over 12 months, interest free
• Blue Light Card Scheme
• You Did It Awards - recognition awards from £100-250.

Additional Information

Supporting statements and anonymisation
Candidates are expected to provide a supporting statement that explains how they meet the competencies annotated with an 'A' in the job description, to assess suitability for the position. Age UK acknowledges and accepts that AI may be used to support the application; we do expect candidates to personalise experience, knowledge and skills and failure to do so, may result in your application being rejected.

CVs will be anonymised by our recruitment system when you apply for a role. Our system is unable to anonymise supporting statements. Please could you remove any personal information including your name before you upload to support our inclusive recruitment process. All equalities monitoring information is also anonymised and not shared with the hiring panel. Your name and address will only be known to us if invited for interview.

Equal opportunities & Disability Confident Scheme
Age UK is an Equal Opportunities employer and positively encourages applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. Age UK is a Disability Confident Scheme employer. Due to high numbers of applications received, Age UK reserves the right to limit the overall number of interviews offered, and therefore, it may not always be practicable or appropriate to interview all disabled people that meet the minimum criteria for the job.

Reasonable adjustments
Disabled job seekers can access reasonable adjustments at any stage of the recruitment process. All requests for reasonable adjustments are considered on a case-by-case basis, in collaboration with the disabled job seeker to best meet their needs, by contacting the recruitment team. Disability disclosures will be kept confidential and only shared on a need-to-know basis to support the implementation of adjustments. Disclosures will not be used to inform hiring decisions.

Age UK is able to provide Skilled Worker sponsorship for eligible roles only. If this applies to you, please contact the recruitment team to discuss. If the role is not eligible for Skilled Worker sponsorship you will need to have a pre-existing Right to Work in the UK.

Age UK is committed to safeguarding adults at risk, and children, from abuse and neglect. We expect everyone who works with us to share this commitment.

Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert at any time.

For a full list of benefits please see website.