Digital Marketing Manager

Description

Hello, we're Starling. We built a new kind of bank because we knew technology had the power to help people save, spend and manage their money in a new and transformative way. We're a fully licensed UK bank with the culture and spirit of a fast-moving, disruptive tech company. We're a bank, but better: fairer, easier to use and designed to demystify money for everyone. We employ more than 3,500 people across our London, Southampton, Cardiff and Manchester offices.

What You'll Do Here at Starling Bank

Are you an expert at accelerating customer acquisition growth? We're seeking a Digital Marketing Manager to join our Growth team at Starling. You'll own the performance of our paid digital advertising efforts, working closely with internal teams and our agency partners to deliver exceptional, measurable results.

You'll be the force encouraging our agency partners to constantly test, learn, and scale what drives success. If you thrive in a fast-paced, data-driven environment and are passionate about unlocking growth for Starling, this role is for you.

Here's a snapshot of your responsibilities:

• Work with key stakeholders at our media agency to manage the planning, set up, and execution of performance marketing campaigns.
• Develop Starling's paid digital advertising approach, focused on driving new customer acquisition and boosting commercial impact.
• Embed a test-and-learn culture with our media and creative agencies, ensuring continuous experimentation is at the core of our work.
• Oversee the performance of our digital advertising campaigns day-to-day, guiding media and creative optimisations through data-led decisions.
• Translate business objectives into digital advertising strategies designed to efficiently reach our target customer segments.
• Cultivate strong, collaborative relationships with our agency partners, ensuring strategic alignment and a shared commitment to achieving our growth targets.
• Oversee the development of high-performing digital creative, ensuring that channel expertise is factored into the creative process.

Requirements

• At least 4 years' experience in paid digital advertising: proven ability to manage budgets, develop targeting, and oversee creative testing.
• Experience managing an external agency partner: ensuring that meetings are purposeful, projects are well-managed, and briefs are well-constructed.
• A growth mindset. We're looking for someone with a bias to action, who will proactively identify and champion initiatives that can deliver incremental growth for Starling.
• Demonstrated performance marketing track record: experience managing diverse paid digital campaigns and driving measurable business growth.
• You'll possess sharp analytical skills and the ability to translate complex data into actionable insights.
• Hands-on media buying experience is not essential, but it is important that you have a strong strategic understanding of how paid digital advertising is bought, managed, and optimised.

Benefits

• 25 days holiday (plus take your public holiday allowance whenever works best for you)
• An extra day's holiday for your birthday
• Annual leave is increased with length of service, and you can choose to buy or sell up to five extra days off
• 16 hours paid volunteering time a year
• Salary sacrifice, company enhanced pension scheme
• Life insurance at 4x your salary
• Private Medical Insurance with VitalityHealth including mental health support and cancer care. Partner benefits include discounts with Waitrose, Mr&Mrs Smith and Peloton
• Generous family-friendly policies
• Perkbox membership giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks
• Access to initiatives like Cycle to Work and Salary Sacrificed Gym partnerships

About Us

You may be put off applying for a role because you don't tick every box. Forget that! While we can't accommodate every flexible working request, we're always open to discussion. So, if you're excited about working with us, but aren't sure if you're 100% there yet, get in touch anyway.

We're on a mission to radically reshape banking - and that starts with our brilliant team. Whatever came before, we're proud to bring together people of all backgrounds and experiences who love working together to solve problems.

Starling Bank is an equal opportunity employer, and we're proud of our ongoing efforts to foster diversity & inclusion in the workplace. Individuals seeking employment at Starling Bank are considered without regard to race, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.

By submitting your application, you agree that Starling Bank may collect your personal data for recruiting and related purposes. Our Privacy Notice explains what personal information we may process, where we may process your personal information, its purposes for processing your personal information, and the rights you can exercise over our use of your personal information.