Marketing Executive

Job Title: Social Media & Marketing Coordinator

Industry: Construction - M&E

Location: Loughton, Essex

Job Description:

Social Media Management:

• Plan and execute monthly social media content calendars, typically 3-5 posts per week across various platforms.
• Coordinate and liaise with candidates via social media, forwarding relevant inquiries to the team.
• Create engaging content using Canva, including PNGs, PDFs, GIFs, and videos, covering topics such as job opportunities, industry news, and company events.
• Monitor and track social media analytics with monthly reporting to evaluate performance and engagement.

Analytics and Reporting:

• Conduct monthly analytics tracking for LinkedIn, Facebook, and Instagram, reporting on metrics like unique visitors and page views.
• Collaborate with upper management to assess engagement from individual team members on social channels.
• Track and report candidate/client form submissions and leads from digital marketing efforts.

Email Marketing:

• Support email marketing initiatives, including automated campaigns targeting interested future employees and clients.
• Design and execute email campaigns, like Google Reviews follow-ups and segmented client outreach, ensuring alignment with brand tone and objectives.
• Assist in developing and managing email templates for client and future employee communications.

Website Content and Management:

• Write and publish blog content, coordinating with relevant stakeholders for approvals.
• Update website visuals and manage minor content edits as needed.
• Collaborate with internal teams to track inquiries generated via the website and ensure proper follow-up.

Events and Sponsorships:

• Organise and manage company events, such as quarterly team celebrations and client gatherings, coordinating logistics and liaising with third-party vendors.
• Develop ideas and procure client gifts as well as employee anniversary and event gifts.
• Oversee the organisation's sponsorship activities and participate in related fundraising efforts and event promotions.

Additional Responsibilities:

• Assist with the creation of marketing materials, including posters, brochures, rate cards, and business cards.
• Train and support colleagues on software, a social media and business development tool, helping them create personal brand content for LinkedIn.
• Lead Google Reviews initiatives to enhance the company's online reputation, supporting review generation and follow-up communications.
• Provide general marketing support for ad hoc projects, including internal document design, event invitations, and branded materials.

Requirements:

• Proven experience in social media content planning and creation, with proficiency in Canva or similar design tools.
• Strong understanding of social media analytics and basic knowledge of website analytics (Google Analytics).
• Excellent written and verbal communication skills, including copywriting and content creation.
• Experience with email marketing tools and CRM systems is a plus.
• Highly organised, with the ability to manage multiple projects and meet deadlines.

Benefits:

• Competitive salary, professional development opportunities, and a supportive work environment.

If this sounds like you, please apply NOW