Head of Marketing & Audience Development

Chelsea Physic Garden is seeking a strategic and creative marketing leader to grow audiences, strengthen engagement and raise the profile of one of London's most historic gardens.

About the role
This is a senior leadership role responsible for delivering a data-led marketing and audience development strategy that drives growth, income and impact. You will lead campaigns, oversee digital channels and shape compelling storytelling that connects diverse audiences with the Garden's mission.

Key responsibilities

• Lead integrated marketing and communications across all channels

• Deliver audience growth and membership strategy, driving acquisition and retention

• Oversee brand development and ensure consistency across all touchpoints

• Manage digital platforms, including website, email and social media

• Lead internal communications to ensure clear, aligned messaging

• Manage budgets, agencies and external partners

• Collaborate across the organisation and with external partners, including the Chelsea Heritage Quarter

• Line manage the marketing team and contribute to senior leadership decision-making

About you

• Experienced marketing professional at a senior level

• Strong track record in multi-channel campaigns and audience growth

• Strategic, data-driven and commercially aware

• Excellent communicator with strong leadership skills

• Experience in the charity, cultural or heritage sector

• Confident managing budgets, suppliers and multiple priorities

Desirable

• Heritage or tourism marketing experience

• Interest in gardens

About us
Founded in 1673, Chelsea Physic Garden is an independent charity dedicated to demonstrating the importance of plants to the wellbeing of humankind.

Further information and how to apply
For full details, including staff benefits and application instructions, please visit our website.