Product Marketing Manager

The Company

Our client is a successful manufacturer of engineering products sold into global markets. Having enjoyed significant growth over the years, they have created a new role for a Product Marketing Manager to focus on executing effective marketing strategies to drive brand awareness, generate leads, and increase sales.

The Role

Responsibilities:

• Product Positioning: Develop and execute go-to-market strategies and manage sales channel relationships.
• Print Marketing: Secure and manage print advertising campaigns and create compelling editorial content.
• Digital Marketing: Lead all digital marketing efforts (PPC, SEO, Social)
• Exhibition Management: Plan, execute and analyse domestic/international exhibitions
• Web Content: Manage product content and updates
• Customer Engagement: Gather customer feedback and support distributor marketing activities.
• Product Launches: Manage global product launches and communicate product value to sales teams
• Performance Monitoring: Track and analyse marketing ROI and manage marketing budgets
• Market Research: Analyse market trends, competitor activity and customer needs

About You

You should have a good mix of the following skills, experience and qualifications:

• Education: A degree or equivalent in an engineering-focused subject and/or marketing.
• Marketing: Campaign development and execution.
• Project Management: Multitasking and prioritisation
• Communication: Excellent organisational and communication skills
• Analytical Skills: Data-driven decision-making ability

Benefits & Hours

£50000 plus Annual Bonus, Hybrid Work (2 days WFH), Pension, Health insurance, Life Assurance

Monday to Friday: 8:30am to 5:30pm

Based: Acton, West London