Sales Director - London

ETM Group is looking for a dynamic Sales Director and a true sports fan to lead our sales strategy across a diverse portfolio - from the sophisticated ETM Collection to our energetic Sport London venues. This is a pivotal leadership position for a strategic, results driven professional who can inspire teams, drive growth, and elevate our client experience.

What You'll Do

• Shape and execute a unified sales strategy aligned with group objectives
• Identify and capitalise on new market and revenue opportunities
• Lead, mentor, and motivate sales and business development teams
• Optimise CRM systems and sales processes for maximum efficiency
• Build and nurture key client and partner relationships
• Collaborate closely with Marketing agency, Operations, and Finance to deliver cohesive, high-impact results
• Monitor performance, provide clear forecasts, and continually improve conversion and retention

What We Offer

• Competitive Bonus Scheme
• Pension
• Private Health Plan
• 28 days holiday plus bank holidays
• Staff Discount of 50% for you and up to 5 guests
• Birthday Lunch
• Wagestream
• Employee Assistance Programme
• Cycle to Work scheme
• Retailer Discounts
• Refer a Friend Scheme

About You

You're a sports loving visionary sales leader with a proven record of delivering revenue growth and leading high-performing teams. You combine commercial acumen with strong relationship-building skills and thrive in a fast-paced, results-oriented environment.

Essential experience and qualities include:

• Significant experience in direct sales leadership role within the luxury hospitality industry.
• Experience working in an owner led business is highly desirable.
• Proven track record of driving sales performance and delivering against targets in multi-site environments.
• Hands-on leader with experience managing and engaging high-performing sales teams.
• Exceptional influencing skills and the ability to align different stakeholders across functions.
• Strategic thinker who can set the vision while remaining close to the detail.
• Experience implementing best practice and innovation in sales environments.
• Understanding of marketing to drive enquiries and support conversion.
• Excellent communication skills - confident in pitching, negotiating, and representing the business externally.
• Highly organised, analytical, and detail-oriented.
• Flexible, entrepreneurial, and comfortable working independently in an owner led business.
• Passionate about transforming sales culture and motivating teams.
• Proficiency in CRM systems and sales analytics tools.