Brand and Media Partnerships Lead

Charity People is delighted to be partnering with National Literacy Trust to recruit for a Brand and Media Partnerships Lead. A core position within the National Year of Reading Team, this is such an exciting role for someone whose skills include creativity, strategic planning and delivery, as well as high level relationship management ability.

Within your role you will build and deliver a range of public facing partnerships designed to bring the National Year of Reading to life within key audiences across the UK, driving both awareness and behaviour change. You will build on the existing foundations of the campaign plan to conceive and deliver a series of partnerships - with media owners, brands and others - which have a focus on public-facing activations designed to make the National Year of Reading memorable and impactful, and to and ensure it resonates across society.

National Year of Reading, Brand and Media Partnerships Lead

Contract: one year fixed term contract from early 2026
Salary: £60,000 per annum
Location: Hybrid role between home and London office, where you will be able to work regularly from home around the requirements of your role for in person meetings or travel. You will have significant contact with stakeholders which will require you to be in London regularly. This is likely to be at least weekly.
Closing date for applications: Wednesday 17th December
Interviews: First interviews will be held remotely on either the 7th or 8th January, with second round taking place in person the following week

Core responsibilities within the position will include:

Working with creative and media agencies, as well as with internal teams to lead on the development and delivery of high impact cultural moments and events
Secure media and platform support including creator led campaigns and inventory to reach general and target audiences
Effectively manage high profile partner relationships throughout the year, from inception through delivery and post partnership evaluation
Work with the fundraising team as well as other internal teams to source, vet and secure new partnerships, including developing partner proposal, decks and reports
Work with the National Year of Reading team, as well as with key stakeholders across the organisation, to establish a clear framework within which campaign partnerships can operate
Ensure the partnership strategy is aligned to the goals of the National Year of Reading, prioritising sectors that deliver the most value for the campaign
Work alongside the research and evaluation team to support the campaign evaluation and reporting

We would love to see applications from candidates with the following skills and experience:

Campaign experience from either client or agency side (marketing, media or creative)
Track record leveraging pro bono and in-kind support to deliver creative executions
Experience working on a range of digital and traditional media partnerships
Track record of delivering public facing moments that reach broad audiences and gather national PR coverage
Relationship management skills all levels including at a senior, cross sector level
Experience of developing and delivering brand or creative partnerships to reach young people, parents, communities, or schools
Demonstrated ability to think strategically and deliver complex, collaborative projects end-to-end
Effective communicator able to engage varied audiences
Project management experience across multiple stakeholders
Able to adapt to demands of a short-term role, picking up on existing projects while also working on new prospects and delivery from the start

If you're interested in hearing more about this opportunity, please send your CV to Alice at Charity People in the first instance.

Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.