Digital Marketing Officer

Job Title: Digital Marketing Officer
Location: Bromley Court Hotel
Salary: 32k per annum plus incentive.

About Us:
The Bromley Court Hotel is a 4-star property with 111 well-appointed bedrooms and 9 versatile event rooms accommodating 10 to 200 guests. We pride ourselves on delivering exceptional guest experiences and memorable events.

The Role:

We are seeking a dynamic and results-oriented Digital Marketing Officer to join our team. You will be responsible for managing and optimising our website, maintaining hotel information on affiliate sites, and executing data-driven marketing strategies. This role requires expertise in paid digital campaigns, SEO, CRM management, and graphic design for various marketing channels.

Key Responsibilities:

Ensure the business is achieving the targets are requirements set out in the Marketing Plan
Manage and optimise the hotel's website and affiliate listings
Plan and execute regular email marketing communications. Oversee automated guest communication making recommendations and adjustments as required.
Create graphics for events, paid social, display advertising, and retargeting
Develop and execute paid performance strategies to achieve marketing objectives
Lead the SEO strategy to achieve strong organic rankings
Analyse campaign performance and provide actionable insights
Manage budgets and targets for performance marketing to meet revenue goals
Collaborate with Sales and Revenue teams to optimise to increase direct bookings
Work closely with key digital suppliers, sharing ideas, assimilating results, and driving success
Utilise all digital channels available to market each hotel's events calendar to maximise sales
Full ownership of CRM system and collection of guest data, ensuring its maximum potential
Assist in the creation of regular campaign reporting to be distributed to management

About You:

Proven experience in performance marketing with a passion for digital marketing
Experience of two or more years using Adobe Illustrator
Strong analytical skills with proficiency in Google Analytics
Experience with performance marketing platforms (Google Ads, Bing Ads, and Facebook Ads)
Robust understanding of SEO and its integration with PPC strategies
Proficient in CRM and e-commerce optimization practices
Previous experience in hospitality would be useful

If you are a creative and data-driven marketer who thrives in a fast-paced environment, we would love to hear from you.