Web Optimisation Manager

The Talent Set are proud to be partnering with a global humanitarian charity to recruit this pivotal role as part of their ongoing transformation to become a 'digital first' organisation.

Role: Web Optimisation Manager

What's on offer:
Salary: London £48,937. Cardiff/ Warrington/ Edinburgh £44,056
Location: London, Cardiff, Warrington or Edinburgh
Pattern: Hybrid 2 days/week
Permanent: full-time with flexible hours
Interviews: Will be conducted on a rolling basis, please apply ASAP

The role:

• Drive the strategic development of digital ecosystem, ensuring alignment with the organisation's values and overarching goals.

• Develop and implement a robust search engine optimisation (SEO) and link-building strategy to improve website health, attract relevant traffic, and support user acquisition targets.

• Deliver key digital projects focused on enhancing campaign effectiveness and maximising income and impact, including:

• Technical SEO

• Site audits

• Keyword research and analysis

• Competitor and backlink analysis

• Collaborate with the Senior Digital Content Editor to implement the digital content strategy across all charity digital channels-including social media-to maximise reach, engagement, and income.

• Work cross-functionally with other teams to execute the digital ecosystem content roadmap, ensuring all content is user-focused and impact-driven.

• Define and brief content requirements that support SEO and conversion rate optimisation (CRO) efforts, enabling data-informed and impactful decisions.

• Lead the organisation's tag management strategy and implementation, including:

• Tag structure and tools

• Server-side tagging

• Integration with the customer data platform (CDP)

• Ensuring all tracking functionality is accurate and effective

About you:

• Completed training in Google Analytics 4 (GA4), user experience (UX), search engine optimisation (SEO), and other key digital disciplines.

• Ideally you will come from a charity or related not-for- profit background

• Proven ability to lead, coach, and inspire high-performing teams across content management and social media.

• Advanced expertise in technical SEO, including:

• On-page and off-page optimisation

• Technical SEO best practices

• Successful implementation of link-building strategies

• Highly proficient in digital analytics and performance tools, including:

• Google Analytics 4 (GA4)

• SEMrush (or equivalent platforms)

• Google Tag Manager

• Hotjar and ContentSquare

• Power BI and Looker Studio

• Experienced in managing external suppliers and partners across digital platforms and tools.

• Skilled in content management systems (CMS), particularly Drupal, with working knowledge of HTML and CSS.

• Strong ability to produce clear, insight-driven digital performance reports using data from:

• GA4

• Social media insights

• META platforms

• Other performance tools
  to optimise fundraising, marketing, and conversion strategies.
  
  How to Apply
  To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

  
  Commitment to Diversity
  The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, sexual orientation, disability, age, or gender. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.