Onboard Service Marketing Manager

Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond? Are you looking for a position in which you can set direction and help shape our company? If so, then you could be the newest addition to our team as an Onboard Service Marketing Manager.

Be part of the movement and play your part

About the role

You will become a part of a newly shaped global onboard marketing team whose purpose is to promote and maximise profits for all onboard services; travel retail, food and hotel across our global passenger ferry routes.

You will be a key player and have local ownership of and responsibility for the Jersey ferry routes while at the same time owning or taking part in global brands, projects or operations working across routes and destinations in order run our global concepts efficiently and strengthen and develop our onboard marketing operations and offerings.

In this role, your responsibilities will include:

• Own and drive the insights and KPI driven planning process for all onboard marketing activities for the Jersey routes and execute hands-on on plans working closely with other onboard stakeholders and the acquisition marketing team.
• Own the customer journey map and overview and work closely together with local acquisition marketing team to make sure that we are taking advantage of all relevant channels to drive awareness, interest, desire and conversions for our onboard services as well as providing the customer with a seamless and inspiring experience.
• Be the brand owner of all the local route onboard brands plus one or two global brands or concepts. Together with relevant stakeholders, make sure that the brands are developed, maintained and implemented to standards locally and globally. Additionally, that they are translated to marketing material and advertised strategically smart, ensuring consistently in all relevant channels of the consumer journey.
• Oversee budgeting, reporting and management of creative outsourced activities related to your routes.
• Own annual planning process coordinate with different stakeholders to collect data and insights, plan functional meetings, manage activity and campaign plan.
• The role is based in our Portsmouth office whilst being closely linked to our Dover team, predominately working on our Jersey route. You will become part of a strong partnership with three other Marketing Managers responsible for other local routes and teams or different global marketing operations or development projects within onboard services marketing.

About you

The ideal candidate should have a relevant educational background and at least three years of marketing experience in either a strategic or hands-on role. They must be capable of driving a strategic marketing approach rooted in insights, audience understanding, and business objectives. As both a strong strategist and executer, they should seamlessly balance strategic thinking, idea generation, and hands-on implementation. The ideal candidate is an empathetic and skilled project leader who can navigate complex stakeholder environments while managing multiple deadlines in a fast-paced setting. A passion for learning and change, along with a curious mindset, is essential to continuously improving results and raising standards. Experience with print marketing is highly beneficial, while familiarity with digital marketing and MarTech is an added advantage. Additionally, they should be willing and able to travel as needed to gain a deeper understanding of the business and its stakeholders.

Working at DFDS

Join the movement and grow with us.

Be a valued member of a diverse team at DFDS and help drive change together.

While you re with us, we want you to develop. At DFDS, we believe that development happens first and foremost through activities in the workplace. We will also offer training courses that can support you in your role, if needed.

Please note - the recruitment process for this role will be subject to the impact of an ongoing TUPE consultation process.

Now about what we can give you. You ll be able to access some fantastic benefits such as:

• Contributory pension scheme
• Holiday Purchase Scheme
• Concessionary offering on our passenger ferry routes such as Portsmouth / Jersey, Dover / France & Newcastle / Amsterdam
• Full employee assistance programme including:
• Proactive financial, emotional, mental, and physical health care support
• Huge range of retail discounts from high street and online retailers
• Access to an award-winning Wellbeing platform.
• Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing.

Are we a match? Then what are you waiting for? Apply Now.

If you think your personality, skills, experience, and desire match this role, we d love to hear from you. Please send us your CV as soon as possible, as we re keen to meet potential candidates on an ongoing basis.

We look forward to hearing from you.