Senior Digital Marketing and HubSpot Manager

Job Advert: Senior Digital Marketing and HubSpot Manager- Healthcare Events

Senior Digital Marketing and HubSpot Manager - Healthcare Events
London - Hybrid (2 days in-office)
75,000 base + 5% performance-based bonus
Head of Digital Marketing

We are seeking a Senior Digital Marketing and HubSpot Manager, for a startup healthcare events company (part of a renowned global events brand). This role offers a unique opportunity to lead the digital marketing remit for healthcare-focused events, leveraging the full digital marketing stack, including marketing automation, CRM management, and cross-channel campaign execution.

This is a standalone hands on role overseeing the full digital marketing tech stack and campaigns.

Key responsibilities:

• Develop and execute integrated technical digital marketing strategies to promote healthcare events and virtual experiences.
• Lead the creation of targeted campaigns across email, social media, website, and content, tailored to healthcare professionals, medical organisations, and event attendees.
• Implementation of complex integrations, automations and customisations within HubSpot.
• Manage and optimise marketing automation systems (e.g., HubSpot, Pardot) to drive engagement and streamline event registration, attendee nurturing, and post-event follow-ups.
• Develop and maintain automated workflows, including reminders, email campaigns for event participants.
• Understanding of data hygiene, lead scoring, segmentation, and the role these play in successful marketing automation campaigns.
• Integrate campaigns with the broader event experience, ensuring a seamless digital and physical touchpoint for healthcare professionals and attendees.
• Track and analyse campaign performance using analytics tools (Google Analytics, HubSpot Analytics, etc.) to optimise marketing strategies and ensure event success.
• Provide actionable insights and reports on lead generation, attendee behavior, and ROI.
• Expertise in marketing automation platforms (HubSpot, Salesforce Pardot, Marketo) to build workflows and automated campaigns.

Key must haves:

• Strong HubSpot expertise, including UX optimisation, workflow management, and CRM integration
• Expert knowledge of HubSpot's APIs understanding of HubSpot APIs with experience in platform integrations and data automation.
• Knowledge or exposure to HubSpot Breeze advantageous
• Experience in data processing for segmentation, reporting, and creating personalised communication for events.
• Strong understanding of data-driven decision making, using tools like HubSpot Analytics and Google Analytics to optimise campaigns.
• Proficient in using Google Analytics, HubSpot Analytics, or similar tools to track and optimise campaigns.
• Ability to report on KPIs, ROI, and overall event success (registrations, leads, engagement).
• Excellent project management skills with a focus on timelines, budgets, and deliverables.

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