Trade Development Manager

London Territory Development Manager
Field-Based London (with weekly travel to Hammersmith HQ)

£30,000 - £35,000 + Benefits

Do you want to be at the forefront of a game-changing brand in the better-for-you drinks category? Are you a fearless and relentless business developer with a passion for food and drink?

The Advocate Group are currently representing an innovative drinks brand disrupting the FMCG market. We are looking for a Territory Development Manager (TDM) to own and develop key areas in Greater London, introducing this brand to tastemaker outlets and independent businesses. This is a field-based sales and brand development role focusing on business growth across independent cafés, bakeries, grocers, hotels, and more.

Key Responsibilities:

• Drive new business development through prospecting, pitching, and closing deals.
• Own your territory (London) and expand brand presence across key locations.
• Build relationships with independent operators such as cafés, coffee shops, delis, and hotels.
• Represent the brand at local and regional trade shows and events.
• Deploy POS, brand activations, and displays to enhance visibility.
• Work cross-functionally with sales, marketing, and operations to execute growth strategies.
• Provide weekly and monthly reports on pipeline, sales performance, and retention rates.

About You:

• Experience in FMCG sales, business development, or marketing.
• Passion for the food & drink industry, with a strong commercial mindset.
• Proven ability to own the sales cycle from prospecting to closing.
• Highly organised, with strong time management and planning skills.
• Fearless, high-energy, and relentless in driving business growth.
• Strong communicator with the ability to influence and negotiate.
• A self-starter who thrives in an autonomous role.
• Full UK Driving License required.

If this opportunity sounds like a great fit for you, we d love to hear from you!

Please get in touch with Sam or click Apply Now to be considered for this vacancy.

The Advocate Group is a leading recruitment partner to the FMCG and consumer product sectors, based in the UK. We are an equal opportunities employer, welcoming applications from all suitably qualified persons. By applying for this role, you agree to our Privacy Policy, available on our website. Please note that The Advocate Group is acting as an employment agency about this vacancy