Brand Development Manager - London

Brand Development Manager (On Trade)

London

Up to £39,000 base salary + car allowance + bonus

I m currently working with a top distributor of unique, artisanal drinks who is seeking a Brand Development Manager in London! In this role, you ll manage a designated region and drive growth for a dynamic portfolio of premium spirits. You ll collaborate with independent on-trade outlets, wholesalers, and experiential teams to execute brand activations and promotional activities in line with the brand strategy

Key Responsibilities:

• Drive targeted distribution growth and sales of portfolio brands across your region.
• Build strong, long-lasting relationships with key customers, ensuring brand visibility through pouring, upsell, and menu features.
• Collaborate with internal and external teams to execute promotional plans and activations effectively.
• Negotiate support agreements with key customers and support off-trade and C&C teams when required.
• Manage a customer base of over 120 outlets, ensuring regular calls and follow-ups to drive results.
• Maintain up-to-date customer records and clear action plans to meet objectives.

About You:

• Strong relationship-building, sales, and negotiation skills.
• A passion for the drinks industry and the ability to articulate brand USPs with clarity and enthusiasm.
• 12 months+ experience in a field-based sales role (ideally within the drinks trade but not essential).
• Excellent time management, organisational, and planning skills.
• A proactive, solution-focused attitude and the ability to work independently.

If this role sounds like it's a good fit for you then I d love to speak to you!

Please get in touch with Evie Coates or click Apply Now to be considered for this vacancy.

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The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

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