Marketing Lead

The Education and Training Foundation (ETF) is the national support body for the Further Education (FE) and Skills workforce. They champion the educators and leaders who empower learners aged 14 and above, setting professional standards, driving excellence in teaching and leadership and enabling career-long development.

The Talent Set are proud to be partnering with ETF to appoint a Marketing Lead for 12 month fixed term contract role. Offering hybrid working, 1-2 days a week in their London office and a salary of £50,500 - £52,250

The Marketing Lead will drive targeted campaigns that promote government-funded CPD programmes like T Level Professional Development and Apprentice Workforce Development. Leading a small team, you ll work closely with internal teams, government agencies, and partners to deliver coordinated, insight-driven marketing that boosts awareness and participation, while also supporting government bid proposals aligned with audience needs.
Some of the key responsibilities include:

• Manage the contracts marketing team to deliver multi-channel campaigns across government-funded CPD programmes and coordinate the annual marketing calendar.
• Oversee digital marketing efforts including paid search, SEO, paid social, email, and marketing automation, ensuring always-on activities broaden reach.
• Manage ETF s website and platforms to keep content accurate, engaging, and aligned with campaign goals.
• Deliver seamless customer journeys online and offline to drive conversion and engagement.
• Select and manage events to maximise impact and align with KPIs.
• Work with internal teams and external agencies to produce high-quality, on-brand marketing campaigns and assets.
• Support government bids by shaping proposals and coordinating with government agencies and delivery partners.
• Monitor marketing performance and ROI, applying improvements as needed.
• Plan and manage budgets, reporting on spend and impact regularly.
• Lead and motivate a team of around four, fostering an agile, customer-focused, performance-driven culture.

The ideal candidate will have experience in the following areas:

• Degree-level education or equivalent experience in marketing.
• Recognised marketing qualification (e.g., CIM, IDM).
• Proven experience delivering multi-channel marketing programmes in education or professional services.
• Strong skills in lead generation, nurture campaigns, SEO, paid search, content marketing, and social media.
• Confident in marketing planning and project delivery from start to finish.
• Experience working with senior stakeholders, including government agencies and partners.
• Results-driven with solid budget management and ROI focus.
• Excellent organisational, communication, presentation, and management skills.
• Team player with strong planning and influencing abilities.
• DBS check required (contractual with DfE).

We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.