Senior Marketing Manager

Senior Marketing Manager

£45,000 - £55,000 + Bonus + Excellent Company Benefits

Hybrid Working

London

Award winning, independent media events business seeks a highly talented Sponsorship focused Senior Marketing Manager to join their team.

This is a key opportunity for an ambitious marketing professional with a strong grasp of marketing fundamentals, lead generation and digital marketing to stretch their entrepreneurial and leadership side.

Candidates need to be hands-on, enthusiastic, ambitious, adaptable, and quick-thinking, with a strong work ethic. This role will work across several fast-scaling events, and will build out both an ABM and wider strategy for key partnership segments.

In this fast-paced environment, strong interpersonal skills, a positive and proactive attitude is a must. Along with a background in copywriting, digital marketing, and social media engagement.

Key Responsibilities:

• Response Analysis & Strategy Formulation
• Lead Generation: Building and researching a relevant lead database through partnerships and sourcing; creating dynamic campaigns to attract and begin conversations with potential members and clients.
• Lead Conversion: work with the sponsorship team on nurturing campaigns that will warm and convert leads down the funnel
• Event Budget Management: Creating a budget for the partnership marketing campaign, with clear ROI expectations from the spend.
• Stakeholder & Media Partnership Management: Continually source and maintain positive relations with partners for innovative ways to increase measurable value for the business.
• Site management / SEO/PPC & SEM: Create engaging sponsorship marketing messaging and materials, to improve inbound traffic to the sponsorship pages, alongside creating, monitoring and optimizing PPC campaigns.
• Database Management: Utilise CRM (Salesforce and Hubspot) to generate list build strategies and for reporting.

QUALIFICATIONS AND SKILLS:

• Strong background in b2b digital marketing, ideally exhibition and conference led
• Ability to write engaging, customer-centric marketing copy across several industries
• Highly organized, methodical, and process-driven
• High level of attention to detail
• Expert in successful negotiation tactics with senior media individuals
• Track record of delivering campaigns/ projects to deadline and budget
• Results-driven - focused on achieving growth plans, with a solutions-focused approach to getting there
• Confidence in Marketing strategy, growth planning and multi-channel execution

Lipton Media is a specialist media recruitment agency based in London. We specialise in all forms of b2b media sales including conferences, exhibitions, awards, summits, publishing, digital, outdoor, TV, radio and business intelligence.

Our clients range from small start-up companies to FTSE 100 and 250 businesses. We work with people at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge.