Senior Digital Marketing & Web Analytics Manager

SENIOR DIGITAL MARKETING & WEB ANALYTICS MANAGER

HYBRID - LONDON 2X A WEEK

SALARY - UP TO £65,000

Please note: you must have full right to work and be a UK resident.

THE COMPANY

A leading London-based private healthcare provider is looking for a Digital Marketing & Website Manager to take full ownership of their digital presence. With a brand-new website launching early 2025, this is a high-impact role for someone who loves combining hands-on digital execution with technical website management. You'll work across marketing, product and development teams, manage agency partners, and drive performance across all digital channels.

THE ROLE

Website Management & Optimisation

• Own the website end-to-end (Contentful).

• Lead UAT, regression testing and analytics setup.

• Analyse performance, run A/B tests and drive CRO.

• Collaborate with product and dev teams on UX/functionality improvements.

Digital Marketing Delivery

• Manage SEO, PPC, paid social and web agencies.

• Deliver campaigns across paid and organic channels.

• Shape user journeys and support broader marketing strategy.

Analytics & Reporting

• Use GA4, GTM, HubSpot and Hotjar to track performance.

• Build dashboards, tagging frameworks and conversion reporting.

• Provide clear, actionable insights on spend and results.

Ownership & Collaboration

• Confidently work with senior stakeholders.

• Proactive, ideas-led and able to run with projects from day one.

What They're Looking For

• Digital Marketing and web management experience

• Strong technical skills in website management & analytics.

• Comfortable managing agencies and cross-functional teams.

• Experience with Contentful, GA4, GTM, HubSpot, Hotjar, A/B testing.

• Service-sector background helpful (healthcare not essential).

• Confident, data-driven, and hands-on.