Senior Legacy Marketing Manager

It's an exciting time to join the Age UK Legacy team - our Legacy Management team have been shortlisted for 'Legacy Administration Team of the year' in the Smee & Ford Legacy Awards.

Age UK is recruiting for a Senior Legacy Marketing Manager to lead a high-performing marketing team to plan and deliver, legacy marketing campaigns, managing budgets, performance analysis, pipeline development, and relationship management of our legacy supporters.

In this impactful role, you will take proactive accountability for the development and delivery of the legacy journey from prospect & considerer stage to pledger, creating bespoke journeys for our audience segments.

If you have solid experience in delivering integrated multi-channel marketing campaigns and have proven to be a motivated leader who can inspire others to achieve ambitious goals, we are keen to hear from you!

Please note that due to the Hybrid nature of this role, the successful applicant will be required to work from our central London office near Tower Hill, once a week (currently Thursdays) but more frequently if required. Travel costs to the London office are the responsibility of the postholder and are not covered by the charity.

Salary advertised is effective from April 1st, 2025.

Age UK Grade 4L

Must haves:

The below competencies will be assessed at the indicated stage of the recruitment process:
Application = A, Interview = I, Test = T, Presentation = P

Experience
Solid experience in delivering integrated multi-channel marketing campaigns, utilising the most effective channel mix to ensure we're targeting the right individuals with the right message at the right time. A, I
Proven experience in delivering legacy and/or mid-value individual giving programmes, including prospecting, pipeline development, and relationship management A, I
Experience in growing supporter lifetime value through effective stewardship and engagement strategies. P

Skills and Knowledge
Strong leadership skills, with the ability to manage and inspire a team to achieve ambitious goals. A, I
Experience of using data and insight to drive performance optimisation and improvement. I, T
Excellent project management skills, with the ability to plan, prioritise, and manage multiple campaigns simultaneously. A, I
A strong understanding of Fundraising Codes of Practice and Guidelines A, I

Personal attributes
Demonstrate empathy and understanding for the issues faced by older people A, I
Build collaborative relationships with both internal stakeholders and external partners, including agencies and fulfilment partners, to maximise campaign impact. A
Build collaborative and productive relationships with key stakeholders across the organisation, including Brand, CRM, and Individual Marketing to enhance supporter lifetime value and opportunities for cross marketing and building internal understanding of legacies. A, I
Build positive and collaborative relationships across the Age UK network including nations and local Age UKs to promote gifts in wills. I

What we offer in return

• Competitive salary, 26 days annual leave + bank holidays + annual leave purchase scheme
• Excellent pension scheme, life assurance, health cashback plan and EAP
• Car Benefit Scheme, Cycle to Work Scheme and Season Ticket Loan
• Techscheme - buy any tech from Apple or Currys, up to £1000, and spread the cost over 12 months, interest free
• Blue Light Card Scheme
• You Did It Awards recognition awards from £100-250.

Additional Information

Supporting statements and anonymisation
Candidates are expected to provide a supporting statement that explains how they meet the competencies annotated with an 'A' in the job description, to assess suitability for the position. Age UK acknowledges and accepts that AI may be used to support the application; we do expect candidates to personalise experience, knowledge and skills and failure to do so, may result in your application being rejected.

CVs will be anonymised by our recruitment system when you apply for a role. Our system is unable to anonymise supporting statements. Please could you remove any personal information including your name before you upload to support our inclusive recruitment process. All equalities monitoring information is also anonymised and not shared with the hiring panel. Your name and address will only be known to us if invited for interview.

Equal opportunities & Disability Confident Scheme
Age UK is an Equal Opportunities employer and positively encourages applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. Age UK is a Disability Confident Scheme employer. Due to high numbers of applications received, Age UK reserves the right to limit the overall number of interviews offered, and therefore, it may not always be practicable or appropriate to interview all disabled people that meet the minimum criteria for the job.

Reasonable adjustments
Disabled job seekers can access reasonable adjustments at any stage of the recruitment process. All requests for reasonable adjustments are considered on a case-by-case basis, in collaboration with the disabled job seeker to best meet their needs, by contacting Disability disclosures will be kept confidential and only shared on a need-to-know basis to support the implementation of adjustments. Disclosures will not be used to inform hiring decisions.

Age UK is able to provide Skilled Worker sponsorship for eligible roles only. If this applies to you, please contact the recruitment team to discuss. If the role is not eligible for Skilled Worker sponsorship you will need to have a pre-existing Right to Work in the UK.

Age UK is committed to safeguarding adults at risk, and children, from abuse and neglect. We expect everyone who works with us to share this commitment.

Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert at any time.

Age UK politely requests no contact from recruitment agencies or media sales. We do not accept speculative CVs from recruitment agencies nor accept the fees associated with them.