CRM & Retention Marketing Manager

Senior CRM Executive - Fashion Brand

£35,000 - £45,000 + Benefits

London Hybrid

An exciting opportunity has arisen with a rapidly growing fashion brand that s making waves in the industry. Passionate, bold and full of energy, this exciting brand is on a mission to become one of the biggest brands in the UK and they re on the lookout for a Senior CRM Executive to join their fast-paced team.

About the Role:

In this role, you ll lead the brand s CRM and retention strategy, owning the process of customer engagement across multiple channels. From email marketing to SMS campaigns and direct mail, your ability to manage and optimise these touchpoints will directly impact customer retention and revenue growth. This is a hands-on, results-driven role where you ll need to use your expertise in Klaviyo to build targeted, high-performing campaigns and ensure the community stays connected and loyal.

Responsibilities will Include:

• Oversee and optimise the brand s CRM database using Klaviyo.
• Design and implement engaging email templates, flows, and automations that drive customer engagement and encourage repeat purchases.
• Lead initiatives to drive sign-ups and retention for the brand s subscription service, ensuring a valuable and seamless experience for subscribers.
• Develop and execute timely, relevant SMS campaigns that keep the brand at the forefront of customers minds.
• Manage direct mail campaigns aimed at re-engaging lapsed customers, strengthening their connection with the brand.
• Create targeted campaigns for high-value customers to ensure they remain engaged and continue to drive long-term revenue growth for the brand.
• Track progress with data analysis, providing insights to the senior management team.
• Develop and implement tailored retention strategies, building a customer-focused experience that nurtures long term loyalty.

What will you need to have?

• Proven experience in CRM, retention, or lifecycle marketing for a fashion, lifestyle or beauty brand.
• A pro in using Klaviyo for creating effective email flows, segmentation and tracking campaign performance.
• A creative yet data driven mindset knowing what makes customers tick and the ability to translate insights into action.
• Proactive, hands on and results driven attitude - this brand needs a doer who can take ownership and make things happen!
• Willingness to work from the Central London office 4 x days a week

Why Apply?

Our client is all about promoting healthy work-life balance and making work enjoyable! They offer a generous holiday allowance of 28 days plus bank holidays and the culture is highly social, with monthly team drinks, office celebrations and regular fun company events!

For more information, please contact Fox Recruitment on (phone number removed) for an informal chat about the role!

Similar Job Titles: Customer Relationship Management Manager, Customer Loyalty and Retention Lead, CRM & Loyalty Manager, Senior CRM Executive, CRM & Retention Executive, CRM & Loyalty Executive, Retention Marketing Executive, Customer Relationship Management Specialist.