Senior Digital Content Officer

Overview

Race Against Dementia is a global charity founded by three-time Formula 1 World Champion Sir Jackie Stewart OBE to find preventions, treatments and cures for dementia - faster.

We fund and support pioneering early-career scientists around the world, giving them the tools, mentoring and Formula 1-inspired mindset to accelerate breakthroughs. From the UK to the USA, Australia to South Africa, our researchers are rethinking how dementia research is done - applying data science, AI and engineering to neuroscience in bold, collaborative ways.

Purpose of the Role

The Senior Digital Content Officer will create engaging, high -quality content that grows Race Against Dementia's digital presence, deepens supporter engagement and drives fundraising and awareness campaigns. Working closely with the Public Fundraising and Marketing Lead, they will manage our day -to-day digital channels and bring our research, supporters and impact to life through compelling storytelling.

Duties and Responsibilities

Channel management

• Support the Public Fundraising & Marketing Lead to manage Race Against Dementia's key digital marketing channels, ensuring content is engaging, timely and aligned with our brand.
• Produce and manage an integrated content calendar across social media, website and email channels, balancing planned campaigns with reactive opportunities.
• Schedule, publish and optimise content across our social media platforms (Instagram, Facebook & LinkedIn) .
• Lead day -to-day community management, responding to comments and messages, encouraging meaningful conversations and escalating enquiries where appropriate.
• Monitor social media trends, news and emerging conversations, identifying opportunities for Race Against Dementia to join relevant discussions.
• Prepare and publish website stories and campaign content, ensuring pages remain accurate, engaging and up to date.
• Ensure all digital content is optimised for accessibility, SEO and platform best practice.

Content creation and management

• Create compelling, timely and audience -focused content to support fundraising, awareness and brand campaigns across digital channels, using tools such as Canva, Hootsuite & Mailchimp .
• Produce high -quality multimedia content, including short -form video, photography, graphics, animations and written copy.
• Develop and maintain a strong visual identity across our digital channels, producing templates and creative assets that reflect our brand.
• Work closely with researchers, supporters, corporate partners and ambassadors to capture authentic stories that demonstrate the impact of our work.
• Maintain digital asset libraries and ensure content is organised and easily accessible across the team.
• Lead on story gathering, building and maintaining a library of supporter, researcher and fundraiser stories, photography and case studies , ensure content produced aligns to our tone of voice.

Digital performance

• Monitor and report on the performance of content on digital channels, providing regular insights and recommendations to improve engagement, reach and conversions.
• Track key metrics across social media, website and email marketing, using data to inform future content planning.
• Conduct basic A/B testing and content optimisation where appropriate.

Other Duties

Carry out any other duties as required by your manager, Director, CEO and Board of Trustees including:

• To attend, where appropriate, local, regional and national meetings /events.
• To maintain a good knowledge of national and local initiatives which are of benefit to Race Against Dementia .
• To administer your own workload, including meeting targets and deadlines in line with the Race Against Dementia appraisal system.
• To a ttend relevant CPD training events as required.
• To undertake responsibility, as part of the team, for all Hea lth and Safety work related matters.
• To work within the guidelines of Race Against Dementia's policies and procedures.

All team members are expected to uphold and actively demonstrate Race Against Dementia's values and purpose, fostering a culture of integrity, innovation, and shared ambition to accelerate progress in the race against dementia.

This is not intended to be an exhaustive list. Your job description may be subject to change.