Digital Fundraising Manager

There when it matters

Sue Ryder is looking for a Digital Fundraising Manager to lead the planning and delivery of innovative digital fundraising activities that grow our supporter base and maximise income.

In this new role, you will develop and optimise multichannel fundraising campaigns across digital platforms while embedding a culture of test, learn and continuous optimisation. Working extensively with colleagues in both our fundraising and digital teams, you will ensure digital channels effectively engage supporters and drive donations.
You will also play a key role in developing a data-led approach to supporter engagement, helping shape how audiences are identified, nurtured and converted into long-term supporters as you collaborate with our data and marketing teams.

Reporting to the Head of Digital, this is an exciting opportunity for an experienced digital fundraising professional to make a measurable impact across campaigns that reach and inspire supporters.

About you:

• Strong communication, relationship, negotiating and influencing skills.
• Experience working with CMS (Wagtail preferable) and a good understanding of donations platforms (iRaiser and Access preferable).
• Knowledge of budgets and experience in reporting financial/KPI performance against targets
• Proven research and analytical skills, with the ability to manipulate data and present data in both statistical and written formats.
• Experience of managing and working with agencies setting up and monitoring SLA s and experience in staff management duties.
• Ability to assess skill needs and train colleagues in digital fundraising best practice

Essential Criteria

• Project and stakeholder management. Experience in managing parallel workstreams, multiple priorities, and complex stakeholder relationships
• Demonstrable experience of developing digital fundraising strategies and implementation plans to meet targets and KPIs in a role with substantial responsibility for driving supporter growth using a variety of digital channels.
• A proven track record of planning and delivering multichannel digital fundraising campaigns within the charity or not-for-profit sector, including but not limited, to activity across paid social media (Meta, TikTok), email, PPC, display and emerging channels. Experience using GA4 and Google Tag Manager, as well as other native platform analytical tools for tracking, reporting and assisting optimisation.
• Proven knowledge and use of digital marketing tools, including email marketing and automation platforms (DotDigital would be advantageous).
• Demonstratable experience of developing paid social media campaign tracking and an understanding of the changing landscape in social media i.e. current Meta restrictions

Sue Ryder is here to make sure everyone approaching the end of their life or living with grief can access the support they need. There is no one size fits all when it comes to how we cope and the help we need, but with our support, no one has to face dying or grief alone.

We reserve the right to close this advert prior to the closing date should we feel we have a sufficient number of suitable applications.

Closing date: 12th May
Interviews: TBC

Competitive Benefits Package
- 27 days holiday rising to 33 with length of service plus bank holidays (pro rata if part-time)
- Company pension scheme
- Staff discount with thousands of retailers
- Refer a Friend scheme - £250 payment
- Enhanced maternity, paternity and adoption pay
- Enhanced sick pay
- Electric Vehicle Scheme
- Healthcare Cash plan, to claim back costs of routine healthcare
- Death in Service benefit
- Staff discount of 10% on new goods online
- Structured induction programme and learning and development opportunities.
- Access to Employee support programme
- and lots more. Please visit our careers website for the full list.

If you want more than just a job, we want you.
Join the team and be there when it matters.

Our commitment to equity, diversity and inclusion

At Sue Ryder, we recognise that a diverse workforce allows us to provide the best care and support. We are committed to encouraging equity, diversity and inclusion among our workforce, and eliminating unlawful discrimination.

We welcome applications from people from Black, Asian and Minority Ethnic communities, LGBTQ+ individuals, those from lower socio-economic backgrounds, and those living with disabilities.

As a Disability Confident Committed employer, we re proud to support the Offer an Interview scheme. This means we will offer an interview to all disabled applicants who best meet the minimum essential criteria for the role.

We use inclusive recruitment practices including sharing interview themes or questions in advance, offering remote interviews where needed, and other accessibility support.

Once in post you ll have access to staff and volunteer networks for LGBTQ+ colleagues, ethnic diversity and equity, people with disabilities, and women and non-binary individuals, plus an Inclusion Passport to record and carry your workplace adjustments.

Join us in creating a culture where everyone feels respected, valued, and able to thriveThere when it matters