Marketing Director

About Our Client

The Heritage Wardrobe Company is a specialist designer and manufacturer of bespoke luxury wardrobes, dressing rooms, and fitted furniture, creating beautifully crafted storage solutions for discerning homeowners across the UK. Combining exceptional craftsmanship, premium materials, and timeless design, the company delivers tailored interiors that maximise space while reflecting each client's individual lifestyle and aesthetic preferences.

With a commitment to quality, attention to detail, and outstanding customer service, The Heritage Wardrobe Company works with homeowners, interior designers, architects, and property professionals to create elegant, functional spaces that enhance modern living. Every project is designed and manufactured to the highest standards, blending traditional craftsmanship with contemporary innovation to produce truly bespoke solutions.

As a growing luxury interiors brand, The Heritage Wardrobe Company is focused on strengthening its market presence, expanding its customer reach, and building a reputation as a leading name in premium fitted furniture and dressing room design.

Job Description

Strategic Leadership

• Develop and deliver a comprehensive UK marketing strategy aligned with business growth objectives.
• Define brand positioning to strengthen Heritage Wardrobe Company's presence.
• Identify new customer acquisition and retention opportunities within high-net-worth segments.

Multi-Channel Marketing Delivery

• Lead integrated campaigns across digital, print, partnerships and PR.
• Oversee performance marketing including paid search, social and SEO.
• Drive high-quality content creation aligned to luxury brand standards (visuals, case studies, editorial).

Brand & Customer Experience

• Ensure consistent, premium brand identity and messaging across all channels.
• Manage marketing activity to promote a "showroom experience" brought directly to clients' homes, you will collaborate closely with Sales and Design teams to deliver a seamless client experience.

Performance & Insights

• Own the marketing budget, ROI tracking, and performance reporting.
• Analyse campaign effectiveness and refine strategies to maximise lead quality and conversion.
• Use customer insights and market trends to inform ongoing marketing activity.

Team & Stakeholder Management

• Management of external agencies.
• Act as a key member of the senior leadership team, contributing to wider business strategy.

The Successful Applicant

You will be an experienced senior marketing professional with a proven track record of developing and delivering successful marketing strategies, ideally within the luxury, interiors, design, property, or premium retail and hospitality sectors.

You will have demonstrated success in creating and executing multi-channel campaigns that deliver measurable commercial results, alongside an understanding of high-net-worth audiences and premium brand positioning.

Combining strategic thinking with a hands-on approach, you will be equally comfortable shaping marketing plans as you are overseeing their implementation.

You will have experience managing external agencies and marketing budgets effectively, ensuring activities are aligned with business objectives and deliver a strong return on investment.

An excellent communicator, you will be ambitious and confident working with stakeholders at all levels, building strong relationships and influencing decision-making. Creative, detail-oriented, and commercially minded, you will have a genuine passion for exceptional design, and luxury brands.

What's on Offer

If you're motivated by the opportunity to build and lead the marketing function of a growing luxury interiors brand, we'd love to hear from you. The role offers a competitive package, including a salary of approximately £80,000-£100,000, plus car allowance and bonus.To apply, please submit your CV to Helen Smith at Michael Page, our retained recruitment partner supporting The Heritage Wardrobe Company with this appointment.

Job summary

Job function

Marketing & Agency

Subsector

Retail

Sector

FMCG (Fast Moving Consumer Goods)

Location

Feltham

Contract type

Permanent

Consultant name

Helen Smith

Consultant phone

Job reference

JN-860