Digital Marketing Lead - Communications & Content Creator

About Us

We now have over 50 schools educating more than 40,000 young people across London and Essex, and employ over 5,000 staff across our academies and head office. With the majority of our academies located in areas of high socioeconomic disadvantage, a high-quality education is key to the futures of the pupils we serve.

As a provider of employment and education, we value the diversity of our staff and students, and all our staff are equally valued and respected. We are committed to providing a fair, equitable and mutually supportive learning and working environment for our students and staff.

Our work will impact many generations to come, and our staff come from all backgrounds and walks of life, coming together to inspire young minds. We promote an inclusive culture that embraces the valuable and enriching contribution that all of our community make. We continue to be proactive in uplifting and supporting all voices at Harris. Together, we are creating a future where every child has the chance to achieve their ambitions.

To discover more about our culture, ethos and what it is like to work here, visit the Why Work For Us page.

Summary

Are you a creative communicator with an eye for detail and a passion for storytelling?

At Harris Federation, our mission is simple: to close the educational gap between young people from disadvantaged backgrounds and their peers. We see Harris Federation as a system disrupter - whose purpose is to make life fairer for children in and around London. Our focus is to take on the most challenging schools and turn them into exceptional places of learning where everyone - staff and students - thrives.

As our Digital Marketing Lead for Talent Acquisition and Development, you can help shape our talent attraction strategy through highly engaging storytelling, content, blogs and recruitment marketing campaigns that bring to life our Employer Value Proposition and showcase our purpose.

You will be a vital driver of our talent strategy and employee advocacy, taking ownership for creative writing, content creation and the delivery of high-impact recruitment campaign across early career and experienced hires in Teaching, Leadership and Central Corporate Services. In this role, you will be instrumental in identifying, attracting, and nurturing the next generation of talent.

Through your efforts, you will ensure that every candidate enjoys a seamless and engaging recruitment journey-from first touchpoint through to onboarding-reflecting our commitment to equity, excellence and collaboration.

This is a fantastic opportunity to join a highly mission driven education charity and immerse yourself in a very purpose focused, hands-on role with autonomy to bring creative ideas to life and the support of a passionate, friendly and collaborative team.

Main Areas of Responsibility

Reporting directly to the Head of Talent Acquisition, you will work with the wider Talent Acquisition and People Services teams and coordinate marketing initiatives across the HR network in our 55 academies. We offer a collaborative environment where you will work across multiple head office functions and stakeholder groups, sharing best practices and contributing to broader talent initiatives.

You will play a key role in attracting top talent to one of the leading education trusts in the UK. Working within our friendly Talent Acquisition and Development Team, you will manage our careers website, creative copy and blog writing and general awareness campaigns. You will create and curate engaging content that showcases our Employer Value Proposition and life in our academies. Your responsibilities will include:

• Ensuring the best possible employee and candidate experience which aligns to our values, polices and procedures and talent strategy.
• Writing and curating engaging and informative content for the careers website (case studies, interviews and insights) to showcase our people, culture and employer value proposition.
• Using exceptional writing and storytelling skills to produce regular short and long form blog posts that reinforces employer messaging, brand voice, and tone
• Building strong and trusted relationships with leadership teams in academies to help develop and deploy more local recruitment marketing within the local community and networks.
• Ensuring messaging, brand voice, and tone are maintained and consistent across all channels.
• Managing a cross-platform engagement plan that includes a high-quality content calendar.
• Owning and advancing internal employee advocacy initiatives and provide relevant posts for our advocates to promote.
• Supporting academies with social media content production and management to build their brand on LinkedIn.
• Building persuasive, evidence-based cases for marketing activity across new and existing channel.

For a full job description, please download the Job Pack.

Qualifications & Experience

This post offers autonomy, freedom to innovate and the chance to support recruitment from early career talent all the way through to executive leadership and management.

We would like to hear from you if you:

• Have experience working in a similar role demonstrating a very good understanding of marketing and employer brand
• Have exceptional writing and editing skills, with an ability to adapt content to different styles and tones
• Have experience in content marketing, with a strong copywriting portfolio
• Have a proven track record in delivering high-performing high-value campaigns
• Have experience with organic and paid campaigns
• Are proficient in website/SEO tools such as Google Analytics
• Have previous experience using editing software such as, Adobe Premiere Pro, Photoshop and/or similar
• Are up to date with the latest trends and best practices in CRM, digital marketing across paid, earned and owned channels.
• Are a creative thinker with the capacity to create engaging campaigns
• Are open to working in an AI-driven environment and improving processes
• Have an innovative mindset and approach to tackling problems

For a full job person specification, please download the Job Pack.

Rewards & Benefits

At Harris Federation, we're committed to investing in both your professional success and in you as an individual. Not only will you have the opportunity to shape the growth of thousands of education professionals, but you will also enjoy an exceptional range of benefits designed to support your wellbeing, career development and work-life balance. You will also have access to a variety of benefits, support programmes and initiatives including:

• Annual performance and loyalty bonus
• Local Government Pension Scheme with generous employer contribution
• 26 days' annual leave (inclusive of our Christmas Eve closure day) plus bank holidays, rising to 27 days after 2 years' service, or equivalent for staff on term time contracts
• Harris Wellbeing Cash Plan including cover for routine and specialist healthcare
• Employee Assistance Programme for free and confidential advice
• Cycle to work salary sacrifice scheme
• Wide range of shopping, leisure, and travel discounts
• 20% off at Tapi Carpets, exclusive to Harris employees
• Interest-free ICT and season ticket loans

For most non-teaching staff based at our Head Office in East Croydon, we also offer lifestyle friendly working arrangements including flexible start and end times, and hybrid working with two days from home and three days on site.

Safeguarding Notice

The Harris Federation and all our academies are committed to ensuring the highest levels of safeguarding and promoting the welfare of children and young people, and we expect all our staff and volunteers to share this commitment. All offers of employment are subject to an enhanced Disclosure and Barring Service (DBS) check, references, an online search, and where applicable, a prohibition from teaching check will be completed.

Equal Opportunities

The Harris Federation is an equal opportunities employer and welcomes applications from all suitably qualified candidates. We value the diversity of our staff and students, and everyone at the Harris Federation is equally valued and respected. We aim to be an inclusive employer that reflects the communities we serve. We are committed to providing a fair, equitable and mutually supportive learning and working environment.

Next Steps

If you would like to discuss the opportunity further, or if you have any questions, please contact us via email to arrange a conversation.

Before applying please ensure you download the job pack from our careers website, this will help with completing your application. Please note that we only accept applications submitted online before the closing date.

When applying, you will have the option to import your CV or use a LinkedIn profile which will auto populate the online application.

A reminder to check your junk mail for our email communications and add us to your safe senders list to ensure all future email communication is received.