Supporter Acquisition Manager

Supporter Acquisition Manager
Location: London (near Charing Cross) - Hybrid working (Tuesdays and Thursdays in the office)
Salary: £45,000-£48,000
Contract: Full-time, permanent
Hours: 37.5 hours per week
Grade: Professional Level 3
Application: Please send your CV to Philippa at Charity People

About The Charity
Over 1.1 billion people live with vision loss globally. Yet for 90% of them, this could have been prevented or treated. Our client is working to change this injustice by delivering sight-saving treatment, training the next generation of eye health professionals, and driving scientific breakthroughs.

The Role
As Supporter Acquisition Manager, you'll play a pivotal role in growing our individual giving programme. You'll lead on the recruitment of new supporters across a range of fundraising products and channels, both online and offline. You'll help shape and deliver multi-channel campaigns that drive income and engagement.

This is a fantastic opportunity for a data-driven, creative, and strategic fundraiser with a passion for delivering impactful campaigns and building strong relationships.

Key Responsibilities

Strategy & Planning

• Develop and deliver a long-term supporter acquisition strategy aligned with organisational goals.

• Lead on acquisition budgeting, forecasting, and ROI modelling.

• Establish KPIs and report on campaign performance.

• Collaborate on integrated campaign planning across paid, owned, and earned media.

• Manage supplier tendering and contract negotiations.

Campaign Management

• Oversee creative development and production for acquisition campaigns.

• Work closely with the Content Producer to ensure compelling content.

• Monitor and optimise campaign performance with internal and external partners.

• Manage supplier relationships and ensure high-quality delivery.

• Train fundraising staff to represent The Charity effectively.

• Collaborate with the Data & Insight Manager to inform targeting and segmentation.

Collaboration & Innovation

• Build relationships with global fundraising colleagues.

• Contribute to innovation and product development.

• Support digital transformation and website optimisation.

• Work with the Relationships and Partnerships team to develop donor pathways.

About You
You'll bring significant experience in managing large-scale supporter or customer acquisition budgets, with a deep understanding of direct and digital fundraising principles. Your track record includes delivering integrated acquisition campaigns across diverse audiences, overseeing creative development, and managing supplier relationships. You're confident in end-to-end project management, from campaign setup to evaluation, and well-versed in data compliance and working within regulatory frameworks.

Ideally, you'll also have experience in innovation and product development, and an understanding of international development issues. Personally, you're a results-driven and empathetic leader, known for building strong relationships and communicating effectively. You're curious, analytical, and resilient, with a collaborative and proactive working style. You demonstrate cultural sensitivity, align with The Charity's values, and are willing to travel internationally and work occasional evenings when required.

To Apply

Share a copy of your CV with Philippa at Charity People and if your profile matches what our client is looking for, we will be in touch with further details.