Digital Content Manager

Digital Content Manager

We welcome around 350,000 visitors to Waddesdon Manor and over 2 million browsers to our website each year. This role supports Waddesdon's overall marketing by developing and driving the online strategy to increase awareness and meet visitor number and income generation targets.

The role encompasses all aspects of digital marketing activity, including both B2B and B2C. You'll also be supporting commercial activities for Waddesdon Manor, the trading company RWL which includes Catering for the Manor operation, visitors, retail, public events, private events, The Bow and The Five Arrows, and any special projects for the Rothschild Foundation e.g. future commercial property developments.

Key Responsibilities:

• Develop and deliver an online strategy to drive engagement and conversion across Waddesdon's digital channels
• Develop and manage digital content, including copywriting and proofreading content to develop our storytelling and ensure academic accuracy, standards and tone of voice are consistent
• Manage updates to the website to reflect the brand and optimise commercial performance
• Liaise with internal stakeholders to implement new content, amends and updates, which optimise the website and keep information up-to-date. Be the point of contact to help other departments with advice on digital content
• Plan and manage social media strategy to drive engagement and build new audiences
• Track and report digital performance across digital channels to enable strategic decision making and share information across the organisation
• Work with external agencies as required, including managing the Google Grant

You will be a great fit if

You are a strategic thinker, with a strong creative and innovative background. You'll combine your marketing digital knowledge and skills with the creative content required in this role.

• Experience of producing and delivering a range of digital content
• Experience of managing SEO and driving website traffic
• Proven experience delivering successful digital marketing campaigns to meet targets
• Excellent copy writing and proof-reading skills
• Experience of planning and scheduling social media campaigns
• Experience of business reporting and forecasting
• Ecommerce experience in the retail sector with proven success to drive sales online

To apply for this role, please click the apply now button and submit a CV and Covering Letter.