Product Marketing Manager

Urgent Contract Product Marketing Manager

Duration - 3 months

Paddington - London (3 days in office) - Hybrid

Role overview:

As a Product Marketing Manager, you will be responsible for the uptake and usage of our patient-facing digital products , developing and executing marketing strategies that leverage data-driven insights to optimise user onboarding and drive adoption of app features. You will work closely with the product team to align your campaigns with the app roadmap and ensure successful feature rollouts.

Key responsibilities:

• Strategic app growth: Drive the uptake and usage of our digital products to support broader business objectives.
• Campaign development and execution: Design and execute creative and impactful engagement campaigns to drive user acquisition, retention, and feature adoption.
• Data-driven optimisation: Implement A/B tests and analyse results to refine campaign strategies and maximise ROI.
• Collaboration: Work with marketing, product, and senior stakeholders to ensure cohesive and effective marketing strategies.
• Content development: Create messaging and content on our offerings, differentiating values, and key benefits.
• Data analysis: Analyse campaign metrics to optimise future results and support the business in meeting ambitious growth targets.
• Marketing automation: Lead the integration and optimisation of the marketing automation platform, including managing email campaigns, segmentation, A/B testing, and automation.
• Systems & tools management: Utilise various marketing tools and systems to deploy campaigns, track performance, and automate workflows.

Skills and qualifications:

Demonstrated experience as a Product Marketing Manager or in a similar role, with a strong focus on driving engagement in digital applications.

Ability to work independently and take full ownership of projects.

Expertise in A/B testing methodologies and tools.

Knowledge of app analytics platforms such as Mixpanel, Firebase, PostHog or similar tools.

Familiarity with customer segmentation and lifecycle marketing.

Strong analytical mindset with the ability to interpret data and make informed decisions.

Experience with D365 customer insights marketing and Infobip.

Preferred Qualifications:

• Communication skills: Excellent written and verbal communication skills, with the ability to write engaging copy.
• Collaborative skills: Ability to collaborate with multiple teams across the business, including sales, marketing, and product teams.
• Strong understanding of behavioural marketing principles and their application in driving user engagement.