Executive Director of Fundraising and Poppy Appeal

The Royal British Legion is at the heart of a national network that supports our Armed Forces community. We're here through thick and thin - ensuring their unique contribution is never forgotten. We've been here since 1921 and we'll be here as long as they need us.

We are the country's largest Armed Forces charity, with over 180,000 members, 70,000 volunteers and a network of partners and charities; helping us give support wherever and whenever it's needed.

We provide lifelong support to serving and ex-serving personnel and their families. Our support starts after one day of service and continues through life, long after service is over. From providing expert advice and guidance, to support for physical and mental wellbeing through to transitioning to civilian life - we can be by their side every step of the way. And it's not just members of the Armed Forces but their families too.

Royal British Legion

Executive Director of Fundraising and Poppy Appeal
Haig House, London and other RBL Facilities
c.£125,000 per annum on a full-time permanent basis

This role offers the opportunity to lead one of the UK's most important fundraising portfolios and play a defining role in ensuring the Royal British Legion remains relevant, resilient and capable of supporting the Armed Forces community for generations to come.

We are looking for an exceptional fundraising and income leader: someone who understands how to grow and diversify income at scale, who combines strategic ambition with operational discipline, and who can build deeper, more enduring relationships with existing supporters and help us reach new audiences. Someone who can protect what makes the Poppy Appeal so powerful while helping shape what it needs to become for the future.

For further information, please review our dedicated candidate pack here -

Closing date: Monday 3rd August 2026
Initial engagement meetings with RBL: w/c 17th August 2026 (via MS Teams)
Final Panel interviews: Friday 28th August 2026 (in person, London)