SEO Business Director

Description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As "Growth Architects,' we drive growth that benefits all stakeholders - better for people, planet, and business - by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

The Business Director role is a senior role that required to deliver best in class global/regional digital marketing and media solutions for key global clients. You must be digitally ahead, connected, diplomatic, pro-active, and solution oriented.

As a Business Director, you will play a pivotal role in owning key client relationships, supporting the team skills development, and aiding in the business development of the Owned & Earned product offering and functions. You will also be required to manage the Account Directors in the team and support new business pitch work and upselling of existing clients across our functions (Strategy, Operations, Analytics & Activation).

You will be someone that is solution orientated, proactive, able to work collaboratively with teams, clients, agency partners and MS teams. Experienced in working across multiple markets, across different cultures and able to operate at both a macro and micro level when looking at best-in-class digital activation. They will take pride in their work and always strive to elevate the quality of what they do and be above to drive channel experts to deliver sophisticated solutions that drive client value. You will have a proven track record in managing, leading, and inspiring a team of Organic Social specialists. You will be expected to demonstrate your Digital expertise to help drive world-class delivery of SEO solutions forward whilst also being comfortable with managing all elements of a soft P&L. The ideal candidate will also have the ability to comfortably discuss the impact of digital activity and possess the skill to cross-sell and up-sell other digital channels to help grow our clients' business.

Reporting Structure:

The role will also hold a seat on the channel solutions Leadership Team and will report directly to Digital Lead, you will work very closely with other BDs, Operations, Partners, Managing Partner as well as the department head

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Precision, accuracy, and efficient management of data and reporting is the priority for an executive. You must demonstrate execution of agreed working practices and expert data handling & reporting skills. You need to be a confident but friendly communicator - in person, on the phone, and via email. Most importantly, enthusiastic, and eager to learn about the world of media.

The Ideal Candidate

As a leader, you will have a proven track record in managing, leading and inspiring and integrating specialist teams from across the business and within the client. Each proposal may be different and require different stakeholder engagement, therefore a wide understanding for the digital eco-system is paramount.

You will be expected to be able to demonstrate Digital expertise that covers Organic Search practice whilst also engaging further to incorporate organic influence, content and creative impact and the role of deep insight and analytics to inform decisioning,

Internally you will be responsible for all elements of a soft P&L, identifying and growing opportunities for the client and the agency. The ideal candidate will also have the ability to comfortably discuss the impact of digital activity and possess the skill to cross-sell and up-sell other digital channels to help grow our clients' business.

Essential Criteria

• Excellent management skills to support the growing team in developing stronger client relationships
• Ability to identify opportunities to upsell and manage client expectations; and predominately support the Owned & Earned Media Partner with productizing and the growth of the Mindshare Owned & Earned services.
• Proactive nature and take the initiative to identify areas for improvement in team projects.
• Expert knowledge of owned asset optimization and the integration between digital channels is vital to this role.
• Excellent verbal and written communications skills, being able to confidently and clearly present work to clients, media owners and internal stakeholders. Experience & gravitas to 'fly solo' & present to mid to senior weight clients.
• High level numeracy and analysis skills, to be able to interrogate data and coming out with actionable insights to inform business decisions.
• Ability to thrive and work independently in an incredibly fast-paced, dynamic environment, as well as collaboratively driving energy, passion and direction of a 10+ member team.
• Excellent troubleshooting skills: ability to quickly and creatively solve issues (both technical and operational)
• Ability to communicate process driven approaches clearly and effectively to non-technical individuals
• Track record delivering high quality results in a fast-paced, deadline-driven environment
• Experience and knowledge of the difference stages of the project management life cycle.
• Substantial demonstratable success in managing and leading digital teams.
• Proven success in stakeholder management and ability to build relationships with clients and partners.
• Experience in leading new business pitches and driving organic growth.
• Proven commercial success of driving business growth and creating new revenue streams.
• Proven track record in performance media and e-commerce and good understanding of the wider media mix.
• Strong technology understanding (AdTech and MarTech) as well as attribution models, cross-channel planning and buying, etc
• Strong project management and resource allocation skills.
• Leadership, collaboration, facilitation, and negotiation skills
• The ability to quickly learn and understand new business environments.
• A proactive, "can do" attitude. Self-starter and motivator with the ability to work in an autonomous fast paced environment doing what is necessary to deliver with speed, agility and forward-thinking.
• The ability to achieve high quality results by paying attention to detail. Team Player and willing to help with any task thrown at them

Key Responsibilities

• Build global client relationships and manage scope requirements.
• creative and strategic direction to the team to improve client project performance Utilize your specialist owned media knowledge to educate the client teams around our product offering and operations.
• Support Account Directors to own all aspects of Owned Media including trending Owned Strategies, CRO/Analytics, Asset Optimization, and importantly the integration with the wider biddable teams.
• Oversee and manage development of account directors and managers within the team.
• Collaborate and take ownership of new business and pitch scenarios.
• Attend client QBRs and support the team with demonstrating quality client service.
• Ensure you hit deadlines and manage workflows and tasks for all search related deliverables
• Integrate seamlessly with client account teams rather than search as an added service.
• Works closely with all digital strategy & planning teams EU/Global/Local , being connection point for the client in regard to EU execution
• Connect with account teams and market leads to ensure cross-team integration and WoW consistency.
• Responsible for the Digital capability (execution) for a market/group of markets and proactive development of our capabilities.
• Responsible for contribution for multichannel New Business, including but not restricted to supporting pitches, building creds, launching new products and services, upselling/cross-selling, prospecting etc.
• Surface and share great work from the team and ensuring that case studies of are regularly created.
• Integrated partnership within the GroupM Nexus community for driving channel excellence & growth
• Support Senior leadership and line manager with regular updates on up-and-coming innovation, changes to industry landscape
• Provide direct support to your Line Manager and Head of, Business Director(s), Account Director(s) and wider team.
• Full accountability for talent certification which will include encouraging teams to be 100% certified at all times, organize training sessions with partners when required.
• Ensure all team members have SMART objectives and development plans . click apply for full job details