Hospitality & Leisure Head of Sales

Head of Sales

£85,000 basic salary with £110,000 OTE (Negotiable for a the right person)

Head offices in London and Brighton

Hybrid working with travel across the UK when required

40 Hour working week

Our client, a fast paced and high growth company, is the UK s leading Hospitality and Leisure Group.

Having a presence of award-winning venues across the UK, this high performing company are looking for a dynamic and proactive Head of Sales to drive their sales performance to new heights.

This role is pivotal in the next phase of the company s growth. As the Head of Sales, you will lead and optimise all sales operations across the group, ensuring delivery of revenue targets through both reactive and proactive channels. The Head of Sales will be responsible for driving efficiency, automating sales processes, improving guest experience, and developing a high-performance team aligned with commercial goals.

This role will also lead the rollout of new CRM tools and ensure seamless collaboration with the marketing and digital teams.

Duties & Responsibilities:

Sales Strategy & Revenue Growth

• Own and drive the group sales strategy across all brands and venues.
• Set and deliver revenue targets through a structured blend of inbound sales, outbound business development, and upselling.
• Monitor weekly/monthly enquiry volumes and optimise conversion through improved process and support tools.

CRM & Automation Implementation

• Lead the planning and implementation of new Sales systems.
• Oversee the automation of follow-up processes and upselling journeys to maximise guest lifetime value.
• Continuously review and update templates, pre-order options, and pricing structures within the booking system.

Sales Process & Customer Experience

• Ensure a smooth, scalable, and professional guest journey from enquiry to booking confirmation.
• Maintain a structured sales cycle with SLA s such as target response time.
• Simplify and streamline internal processes.

Team Leadership & Structure

• Manage and mentor the central reactive sales hub and business development managers.
• Ensure all team members are trained across multiple brands (11 brands, 46 venues).
• Build a strong sales culture with clear performance expectations and a focus on development and reward.

Business Development & Regional Performance

• Lead the BDM strategy with an emphasis on proactive outreach and localised sales activity.
• Increase revenue by supporting underperforming areas.
• Support new product launches and local activations with tailored sales efforts.

Sales & Marketing Alignment

• Collaborate closely with marketing to align campaigns with sales goals, ensuring campaigns support lead generation and revenue gaps.
• Improve visibility on campaign-to-sale attribution via enhanced tracking and CRM integration.
• Influence website and funnel improvements to create a seamless path to purchase.

Community & Relationship Building

• Build long-term relationships with repeat bookers, corporate clients, and local partners.
• Champion guest engagement strategies that foster brand loyalty and enhance the community feel, particularly for the core brands.

Performance Tracking & Reporting

• Establish accurate reporting on all sales activity, campaign outcomes, and channel performance.

Your Background & Skill:

• Proven experience in a senior sales leadership role, ideally in hospitality, leisure, or events.
• Strong understanding of CRM systems.
• Demonstrated success in managing reactive and proactive sales functions at scale.
• Ability to lead CRM and automation transformation projects from planning to adoption.
• Commercially astute with a focus on measurable outcomes and data-informed decision-making.
• Excellent people management, coaching, and team development skills.
• Collaborative approach with the ability to work cross-functionally with marketing, ops, and tech teams.

This is more than just a job it is an opportunity to make a significant impact on a fantastic company with a great culture. If you consider yourself a world-class sales professional who thrives on challenges and delivering exceptional results, we would love to hear from you.

For further details on this role and other jobs, please submit your CV to Adam Curtis of ACS Recruitment Consultancy