Marketing Executive

Marketing Executive - Remote

My client is seeking to employ a dynamic and creative Marketing Executive . The ideal candidate will have a passion for wellbeing and travel, strong digital marketing skills, and the ability to create compelling campaigns that connect with our target audience. You will play a key role in promoting our brand, driving engagement, and increasing bookings across various platforms.

Key Responsibilities:

Content Creation & Management

• Develop and execute engaging content for social media, email campaigns, blogs, and other digital platforms through a content calendar.
• Ensure all content aligns with the company's brand voice and promotes our wellbeing travel experiences effectively.

Campaign Planning & Execution

• Design and implement marketing campaigns to drive traffic, engagement, and bookings.
• Collaborate with the product and sales teams and suppliers to deliver cohesive campaigns.

Social Media Management

• Manage and grow the company's presence on Instagram, Facebook, LinkedIn and YouTube
• Create visually appealing, wellness-focused content and monitor analytics to optimize performance.
• Occasionally manage paid for and boosted campaigns.

Email Marketing

• Design and manage email campaigns, including newsletters, special offers, and updates on new travel packages.
• Build segmented email lists and analyse metrics to refine strategies.
• Build customer journeys through automations for retargeting purposes and engagement with the brand.

SEO & Website Optimization

• Ensure the company website is updated, optimized, and reflects our brand identity.
• Work on improving organic search rankings through SEO-friendly content and strategies. Introduce on average 5 new content pieces weekly.
• Be the gatekeeper of the website ensuring images, links, tone etc. are current, correct and keeping with the company brand and ethos

Analytics & Reporting

• Monitor and analyse performance metrics for campaigns and platforms.
• Prepare reports with actionable insights to optimize marketing efforts.
• Supplier Marketing Plan
• Ensure all obligations in the supplier marketing plan are met in a timely manner such as dedicated newsletters, videos, priority features on the website etc.
• Annual Magazine and Other Printed Materials
• Assist with other design/printed material - vouchers, flyers etc.
• Edit and use video content in the form of short clips for the website, newsletters and social media

Experience:

2-3 years of experience in marketing, preferably within the travel, wellness, or luxury sector.

Education:

A degree in Marketing, Communications, Business, or a related field.

Digital Expertise:

• Proficiency in tools like Canva, Google Analytics, and social media management platforms.
• Some understanding of SEO & PPC Advertising
• Experience in using a newsletter and marketing platform with automations
• Creativity: Strong writing, editing, and design skills with an eye for detail.
• Communication: Excellent interpersonal and presentation skills.
• Passion: Enthusiasm for wellbeing, travel, and creating meaningful experiences for clients.

Package on offer

• A collaborative and inspiring work environment.
• Opportunities to travel and experience wellbeing retreats firsthand.
• Competitive salary
• Professional growth and development opportunities.
• Discounts on company travel packages and services.
• Remote working with occasional visits to head office in London

Interested apply here or email (url removed)